Apple // trade in
Challenge
What do you do with your old electronics? we found that over half end up stuck in a drawer. What’s more, is many of these devises still have a useful life. And the best thing you can do with your old device is find it a second home so someone else can do something great with it. that’s the most environmentally friendly use.
Approach
No matter the shape of your device, Apple will either give you some cash and put it back out into the world or if it’s at the end of it’s life apple will recycle it for free. We created a campaign promoting this new customer behavior resulting in a new multi-million dollar revenue stream and a 10x increase in recycled devices.
Apple Trade In