Fifteen years at some of the most watched brands in the world, doing one thing consistently. Finding the human truth hiding inside the problem and building everything around it.

I returned Diet Coke to growth after four consecutive years of decline. At Apple, I turned privacy from a corporate policy into a reason people chose an iPhone. At Nike, I took a foam cushioning technology and made it feel like a movement.

I lead the vision. I build the brief that makes great creative inevitable. And I stay in the work until the numbers move.