Coca-Cola // Diet coke
Challenge
How do you reverse a four year decline in revenue and growth for one of the most iconic brands?
Approach
Embrace the social cache of the brand by leveraging and enlisting the die-hard community of Diet Coke fans and lovers. Go as far as to sign the most vocal member @hauskris to be the director of diet coke breaks. And then get Kristen wiig to be the voice of the campaign.
The results speak for themselves with the first growth in four years and four consecutive quarters of growth.
Diet Coke // Know The Signs: Typo
Diet Coke // Know The Signs: Ponytail
Diet Coke // Know The Signs: Desk Lunch
High Reach OOH
Diet Coke // AdBreak Break