Coca-Cola // Masterpiece
Challenge
Coca-Cola has always been passed between people. How do you extend that gesture into the physical and digital worlds simultaneously, in a way that feels like magic rather than a marketing tactic?
Approach
We brought the moment to life through scannable creative that launched custom AR filters on Snapchat, turning OOH into an interactive experience. We also took it to where culture moves: a custom mural installation at Art Basel Miami by artist Aket, reaching a new audience on their own terms.
Result
A campaign that lived in galleries and on phones simultaneously, generating organic earned media and introducing the Coca-Cola brand to an audience that doesn't respond to traditional advertising.
Art Basel experience
Aket Mural
2D OOH
@magaly.rds Influencer Post
3D OOH