Coca-Cola x Star Wars
Challenge
when two of the most iconic brands come together, how do you drive transaction by exciting the star wars fan base and bring people together in a way only coca-cola can?
Approach
leverage the magic of coca-cola and the legendary storytelling of Lucasfilm to deliver a message of connection through fandom.
Coca-Cola x Star Wars: Refresh Your Galaxy
Coca-Cola x Star Wars: A Generous General Grievous
Coca-Cola x Star Wars: HOLOCREATOR AR Experience
Coca-Cola x Star Wars: OOH
OOH + Social Teaser