Coca-Cola x Star Wars
Challenge
When two of the world's most iconic brands come together, the risk is that they cancel each other out. The opportunity is to find the one thing only they can say together that neither can say alone.
Approach
Coca-Cola has always been about human connection. Star Wars has always been about belonging to something larger than yourself. We built a creative platform at that intersection, using Lucasfilm's storytelling to deliver a message of connection through fandom, across film, OOH, AR, and social, in eight global operating units.
Result
1% growth in single serve, Coca-Cola's highest-margin format, and a 2.3% incidence increase, meaning the campaign didn't just activate existing buyers, it brought new ones into the franchise. At Coca-Cola's scale, both numbers represent hundreds of millions of incremental transactions.
Coca-Cola x Star Wars: Refresh Your Galaxy
Coca-Cola x Star Wars: A Generous General Grievous
Coca-Cola x Star Wars: HOLOCREATOR AR Experience
Coca-Cola x Star Wars: OOH
OOH + Social Teaser