Diet Coke x the devil wears prada 2
Challenge
Diet coke doesn’t follow culture it leads culture. how does the brand do it in an authentic way by continuing to make the DIET COKE BREAK AN UNBREAKABLE RITUAL IN THIS ALWAYS ON WORLD?
Approach
create a multi-channel campaign leveraging one of the most authentic and relevant films with the release of the devil wears prada 2. the insight was simple and clear driving all the work. there is no office in the world more in need of a diet coke break than runway. and there is not bigger boss to set up that break than miranda priestly.
Diet Coke x The Devil Wears Prada 2: Hero Film
Diet Coke x The Devil Wears Prada 2: Teaser
Diet Coke x The Devil Wears Prada 2: OOH
OOH + Social Teaser
Diet Coke x The Devil Wears Prada 2: OOH