Approach

Pro golfers face the same problems every golfer faces. The difference is the precision of their thinking and the tools they trust to execute it. We built a series of films that put Nike's tour professionals on the course, showing how Nike irons, woods, and balls are the instruments behind their decision-making. By closing the gap between how the best players in the world solve the game and how everyday golfers experience the same challenges, we made the products feel less like equipment and more like an advantage.